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How to Choose a Good Web Domain Name

How to Choose a Good Web Domain Name

A question I am frequently asked is do you choose a good web domain name for a blog or project youre working on? What factors do you take into consideration? Whats a dealbreaker for you? my answer.

No numbers. Do I spell it out five or is it the number 5 Nothing difficult to spell. Although I once was really excited about using a domain with the word catalyst in it I found that no one could spell the darned thing. I dont bother with other endings. I would not recommend using Google, Disney, or any other company name in your URL or prepare to be ceased and desisted.

If Im looking to sell the site down the road, it must be generic enough.

And my big, bad unbreakable rule.

What exactly is the Oprah test? Well, I picture Oprah saying it out loud. Is it memorable? Easy to spell?

Its not just the Oprah test, though. Its the Willie Crawford test, too. If youre promoting via audio or video in webinars, iTunes interviews, on BlogTalkRadio, live radio, TV, or even your own podcast you need a domain that is EASY to remember. It has to make it into the persons ears and to his brain and stick.

Plus, honestly, its a credibility issue. SCARY. And would you feel comfortable referring it to your friends? Not a chance.

What impression is your domain giving of you?

How to Avoid the REALLY Bad Oh My GOSH I CANT BELIEVE I DID THAT Web Domain Names?

Ill also touch on avoiding really bad ones.

Oftentimes when you search for domains you read what you want to see. I recommend you type the domain in all capital letters and show it to a friend before buying. For instance, ending a word with before the word can all of a sudden be misinterpreted.

So, Ill give you the same advice as I give my friends who are expecting a baby. Run the name by your most juvenile, dirtyminded friends before signing on the dotted line. Youd be amazed at how something totally innocent can go bad in a big hurry.

I hope this has been helpful. I look forward to seeing YOU on Oprah!

Nicole Dean is the FUN online business coach. If you like to see more tips about choosing a good domain name, check out this post: How to Choose the Right Web Domain Name. Once you got your website up, you need lots of traffic. Read our full Terms of Service.